Formerly Edelman’s Executive VP, Brand & Corporate Citizenship, Carol Cone is not only returning to the Net Impact Board after her November 2014 departure, she is also returning to her consulting enterprise, ON PURPOSE, aspiring to educate, inspire and accelerate purpose programs for organizations, nonprofits and individuals everywhere.
She has conducted dozens of research studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as wise business strategy.
For the previous five years, she created and led the Business + Social Purpose practice for Edelman, building it into a $25 million global group. In 2007, PR Week called her "arguably the most powerful and visible figure in the world of Cause Branding." Four of her campaigns are cases at the Harvard Business School.
In 2009, she was a judge for the first PR Lions Awards at the Cannes Festival of Creativity. Her first book, Breakthrough NonProfit Branding, was published in 2010. She also once held hands with the Dalai Lama for 5 minutes straight.