Joe Whinney

Joe Whinney

Founder & CEO
Theo Chocolate

Since he founded the company in 2006, Joe has dedicated his passion for chocolate, sustainability, and economic justice to the mission of Theo Chocolate, the first bean-to-bar maker of Organic, Fair Trade, Fair for Life, and Non-GMO certified chocolate in North America. From Theo’s earliest operations, Joe has remained committed to creating delicious products while working to improve livelihoods and protect the environment in farm and factory communities alike.

Before launching Theo, Joe consulted for Starbucks Coffee Company, The Colombian Cocoa Farmer’s Association and the Heritage Conservancy in Pennsylvania. A true pioneer in the global chocolate market, he began working alongside cocoa farmers in 1994 – when he became the first importer of organic cocoa beans in U.S. by connecting growers in Central America with manufacturers and distributors stateside.

Joe’s experience with ethical and sustainable agriculture dates back to the 1980s, when he was a member of a volunteer conservation group that worked closely with Mayan communities. Eager to improve treatment of both farmers and the lands they were managing, Joe began (and has since continued to) champion Fair Trade practices and Organic chocolate manufacturing to create award-winning products