Catherine Muriel

Catherine Muriel

Chief Product & Expansion Officer

My role with Net Impact encompasses marketing, outreach & expansion, and product development. I work closely with the Programs Officer and the Business Development Team to develop successful competitions, case studies and events for our sponsors and members, from Undergraduates to Young Professionals, to provide a positive and productive experience with Net Impact. I am charged with our brand and marketing strategy and the successful implementation in all our assets including the website, annual conference and social media. I also oversee acquisition for our Chapters, both domestically and globally, and ensure their onboarding is positive from the start. Part of my role is to oversee the website and all the microsites for over 350 Chapters.  

Through my experience working with large corporations and start-ups, such as Prudential and Prosper Marketplace, and my non-profit board memberships, I bring the business acumen and perspective to provide strategic insight, creativity and a heavy dose of data analytics.

  • I never leave the house without: my iPhone and water.
  • My most useful skill is: uncanny sense of direction.
  • What surprises me most about my career path: marketing and product development never stop being fascinating in every category I have worked; consumers are intriguing, confounding and unpredictable!

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