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Net Impact Book Club: As Long As Grass Grows

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Unigame
Unigame

With help from Net Impact, teams pitched Unilever Sustainability Executives their ideas for reaching digital consumers.

Net Impact team heads to the world Unigame finals

UniGame is the annual competition in which Unilever, one of the world’s largest producers of consumer products with a portfolio spanning 400 brands, asks university students for proposals to help address identified business needs. Unilever is renowned for its commitment to sustainability and their Sustainable Living Plan lays out corporate targets for improving health and nutrition, reducing the environmental impact of the production and use of its products, and improving the livelihoods of smallholder farmers and small-scale retailers.

The 2016-2017 UniGame competition focused on how the company can find new ways to reach digital customers with messages about their products and their corporate commitment to sustainability.  

Net Impact partnered with Unilever to gather student ideas for how Unilever can solve this business challenge. Teams of three students submited their ideas and competed to:

  • Win a free trip to pitch their idea to a panel of Unilever judges at the 2016 Net Impact Conference in Philadelphia
  • Advance to the North America finals at Unilever’s headquarters in New Jersey. 

The top 3 finalists from the North America finals consisted of Net Impact members. The top team advanced to the global finals in London, recieved a final-round interview for an internship with Unilever, and won $7,000 for their chapter.

Together, Unilever and Net Impact are challenging North American students to come up with new ideas for Unilever to reach digital consumers. Submit your idea in a team of three; members of the top six teams win a free trip to pitch their idea to Unilever executives at this year’s Net Impact Conference in Philadelphia.