Sambazon and a Call to Action in Seeding Change | Net Impact

Sambazon and a Call to Action in Seeding Change

Sambazon and a Call to Action in Seeding Change | Net Impact

How can we harness the power of responsible business to help solve the environmental and social crises plaguing the planet and our global community? That question is at the heart of Seeding Change, the award-winning documentary about the founders of Sambazon, a leading Fair Trade maker and seller of açaí-based food and beverages. The film explores how Sambazon and their partner organizations use a triple bottom line business model to help reduce inequities in the supply chain, protect the biodiversity of the earth, and inspire consumers to demand more responsible business practices from corporations. Sambazon’s story, as depicted in the film, presents an important case study for emerging entrepreneurs on how businesses can consciously choose to preserve our planet and uplift local communities while still generating capital and market value. 


Seeding Change Program

This spring Sambazon and Net Impact partnered to bring Seeding Change to our global chapter network in an effort to provide thought-provoking, educational, and empowering opportunities for our community of social and environmental impact leaders. From February through April, chapters were given exclusive access to watch the film virtually with their fellow members. Chapters were then provided with toolkits and resources created by Sambazon and Net Impact to host conversations about the film’s themes. While the documentary tracks how Sambazon successfully navigates making impact scale, the film also tackles many of the challenges that social entrepreneurs face when leading sustainable business ventures. Thus, for our chapters, the film served as an access point to further examine the significance of sustainability in business as well as what the true, unrecognized costs are of the products we buy.     


Joining the Conversation 

As part of the program, Net Impact chapters from across the US, India, South Korea, The Netherlands, Kenya, and Ghana, among others, participated in the film screening and shared in conversations about the themes explored in the documentary. Further, the program was also able to reach members across different industries and levels of professional experience - from undergraduate and graduate students focused on environmental studies, engineering, and design to professionals in the fields of business, tech and the social sciences. Here are a few examples of the different ways our chapters used the film as a catalyst to spark important conversations around sustainability and business:


      Expert Panels. Many of our chapters hosted screenings of the film alongside panel discussions with academics and business experts. These leaders from the fields of sustainability and CSR shared insights, inspired chapters to take on social impact initiatives, and helped members understand how to establish sustainability as a throughline in all their future business practices.  


      Thematic Dialogues. Most of the participating chapters hosted open dialogues following the screening of the documentary. Participants were encouraged to discuss issues prevalent in the film, such as how to create economic opportunity without exploiting communities and resources, and how companies and their Corporate Social Responsibility (CSR) or Environment, Social, Governance (ESG) departments can change their approach to sustainability. Members also engaged in robust conversations around how consumers can use their dollars to challenge industry to adopt more ethical practices. 


      Group Challenges. The documentary inspired some of our chapters to challenge one another to take additional actions around responsible consumerism. These chapters researched and gathered information to create resources for public use on how to be more conscious and intentional consumers and how to purchase more sustainable and Fair Trade goods. 


Key Takeaways From the Film

Throughout the program, our chapters were compelled by the film’s focus on reimagining business as a force for good. The key learnings and calls to action that most resonated with our chapters included the following: 


       Vote With Your Dollars. When asked in our interview with Jeremy Black, co-founder of Sambazon, about the mission of the film, he stated, “We hope [audiences] will take the steps needed to learn how to vote with their dollars. We hope that people will put this idea into practice and that they will incorporate it into their lives and look deeper into the companies they are buying from.” In alignment with that goal, our chapter participants noted that the film inspired them to think more consciously about the impact of their dollars and how they can use their purchasing power to demand change.


      Gain deeper knowledge of the impact of companies. In addition to voting with your dollar, our chapters stated that after watching the film they were motivated to learn more about the social and environmental impact of different companies. By better understanding the business practices of corporations , chapter members felt empowered to search out and support companies that strive to create positive impact.  


Learn More

Seeding Change is now available to watch on iTunes, Google Play, and Vimeo. To learn more about the film, visit, and to read more about Sambazon and their sustainable and Fair Trade initiatives, check out:


To sign up and get involved with your local Net Impact Chapter, visit: