Net Impact is excited to partner with the Kelley Marketing Club on their 2nd Leadership Series event of the year, featuring Gillian Smith, CMO of City Year.

Prior to City Year, Gillian was the first CMO at Teach For America. She also has brand experience with Coca Cola and Burger King. She sent over a note of some things she’ll cover, including a case study on a recent campaign and how non-profit marketing isn’t always easier than for-profit marketing.

We hope you’ll be able to join us!

From Gillian:

I’m going to do a case study on City Year’s award-winning #makebetterhappen campaign and share the learnings around marketing best practices that I learned from big brands and brought into the non-profit sector (and helped to drive this campaign to its success). I’ll also highlight why non-profit marketing isn’t always softer or easier!

During Q&A I can also cover things including:

· strong brand positioning statement is key
· net promoter - different audiences you need to please
· insights
· fewer resources and dollars at disposal
· no R&D to play with
· recognizing and utilizing the assets you DO have