This a two way benefit packaged program as it contributes to building and promoting a healthy society with less risk to sickness and diseases (Health Impact) while also leveraging resources for implementation of a well structure empowerment and social development projects (Social Impact). The fruit and vegetable sector has been proactive in developing sustainable agricultural practices to cope with increased requirements from consumers and is continuously looking for improvements in the supply chain. The sector has seen the highest uptake of organic and integrated farming systems and is addressing its GHG emissions through the establishment of a carbon footprint methodology, increasingly efficient greenhouse production, improved logistics, carbon offsetting schemes, etc. NILN idea is to provide a platform that will improve the supply chain of fresh fruits and vegetables to create positive health, social and environmental impact by building, promoting and creating awareness on the need for a sustainable fresh fruits & vegetables eating habit and making them easily accessible.

Discussions on environmental sustainability often tend to overlook the health and nutritional aspects of foodstuffs. Given the benefits of fresh produce compared to other food categories both from an environmental and nutritional point of view, stakeholders are increasingly promoting a change of attitudes and motivating consumers to move their habits towards fresh fruit and vegetables.