Net Impact Week: Inspiring Growth and Impact - a week dedicated to exploring and challenging social impact's role in the business context. This week is from October 26 - 31 with 12+ events (workshops, lunch and learns, student panels, community service, and social).

What makes a corporate cause campaign successful? How can non-profits build advertising campaigns to resonate with their target?

Professor Brian Sternthal will lead an interactive session on cause-based marketing and advertising in the social impact space. Students will learn how to review and evaluate social impact ad campaigns. Professor Sternthal teaches Advertising Strategy and holds the Kraft Professorship in Marketing. His work focuses on understanding how people process the information presented in advertising messages, and the consequences of this processing for brand judgments.