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"Corporate sustainability is only as effective as the messaging campaign that delivers it. Come learn how the world’s best sustainability brands deliver their message better than anyone else. Our all-star workshop panel includes Theo Chocolate co-founders Joe Whinney and Debra Music brought radical transparency to the cocoa industry and, for the first time, enabled impoverished farmers to share in the industry’s success.

Workshop schedule: After a discussion with Joe and Debra, join in on the Green CPG Challenge, a short case competition to design the best content messaging and packaging design strategy for a real-world sustainable CPG product. Lunch will be provided."