Healthy Eating, Made Easy with the Newman's Own Foundation Challenge

By: Net Impact staff | June 3, 2016

Sweet Fields is making healthy eating easier in Norristown, PA's food desert
Sweet Fields is making healthy eating easier in Norristown, PA's food desert

Barbara Donnini and Berenice Leung really just want one, simple thing: to make it easy and convenient for people to eat healthfully. To make that happen, they’re doing something that’s the complete opposite of easy: they run Sweet Fields, an organic, community-supported agriculture (CSA) nonprofit in Norristown, Penn.  A CSA is a farm that sells shares of its crops to its community members. The term was coined in the mid-80s but the concept has recently exploded in popularity, thanks to consumers’ demand to know where (and how) their food originates. 

While every CSA operates differently, most stick to this general rule: the planting, tending and harvesting is done by the CSA itself. Then once a week, paying members either drive to the farm or to a central meeting spot to pick up their box of food. By default, all CSAs are models for nutrition and sustainability: local, in-season produce that’s eaten within days of harvest. In addition, Sweet Fields is promising not to use: synthetic or toxic pesticides; plastic bags or produce stickers (the glue is considered to be a food additive). 

Founders Donnini and Leung were among our 91 participants in the Newman’s Own Foundation Challenge, so we caught up with them recently to find out how it’s been going so far. Here’s what they told us:

1. How is it different from what’s already in the market?

In the future we plan on having additional sustainability attractions like a walipini, Earthship, edible garden scavenger hunt and a mycology center. [Compared] to a typical CSA farm, though, our biggest difference is that … we'll do small things that some farms don't do, like: take credit cards; have a great website for placing orders and allow you to choose your own vegetables in your CSA box. In the future, we want to expand this to include a drive-thru for fresh produce, as well as some prepared foods, pre-measured meals and possibly even a delivery service. 

2. What’s been the best thing?

Reading the comments on the petition we had to create when Montgomery County was going to delay our project until next year (which would have caused us to lose the whole project). So many people signed the petition so quickly, and all of the comments were overwhelmingly positive and in support of the initiative. We can't thank everyone enough for coming together for a good cause!

3. How has the Newman’s Own Challenge made a difference?

[It] has helped us realize we aren't being "over the top" with our serious considerations for marketing and business practices. Some of our close friends have criticized us for being too worried about our corporate/brand image, our business and market analyses, and our deep concern with customer satisfaction and interaction with the public.

4. Have you ever done anything like this before?

[We] both have extensive experience in the Philadelphia sustainability space. Others that work closely with us also understand sustainable agriculture, environmental stewardship, and nutrition very well, so although we haven't done this specifically, we've got all the right tools to make it a success.

Sweet Fields recently talked with the Norristown Regional High School Eagle Eye.  Watch the video below:

To find out more about Sweetfields, visit their webpage or find them on Facebook.

Read more about Newman’s Own Foundation Challenge success stories here.

Comments

The game that is popular right now is the brawl stars and you can have the hack for the game at http://brawlstarshacked.com/ online.

Healthy food is always good for health. This content is about that. And also very essential post. You need paper writing services, just tap this link write my papers and then you can get easily the paper writing services. Thanks for being with us.

www.avriq.com
www.avriq.in

Paket wisata di Lombok hemat bersama keluarga 2018. Pastikan anda mendapatkan penawaran paket tour Lombok dengan harga paling terjangkau untuk Anda sekeluarga. Breeze Lombok memberikan harga paket liburan ke Lombok dan paket wisata labuan bajo paling murah untuk menghabiskan waktu santai Anda bersama kami

Jasa transportasi Lombok menghadirkan penawaran spesial awal tahun 2018 berupa sewa mobil di lombok / sewa mobil lombok atau rental mobil di lombok dan rental mobil murah lombok yang juga memiliki rental bus pariwisata lombok untuk melayani wisatawan yang ingin berlibur ke pulau lombok. Harga khusus untuk 10 customer pertama yang booking kendaran diatas 3 hari. Silahkan buktikan dengan mengunjungi website kami

Solar cell Indonesia dengan main resources dari tenaga surya selalu berinovasi menciptakan tekhnologi yang ramah lingkungan. Kami hadir memberikan penawaran menarik berupa pju tenaga surya yang banyak digunakan untuk jalan raya dan juga taman. Untuk lebih hemat bisa dikombinasikan dengan menggunakan lampu sehen buatan PLN. Selain lampu penerangan jalan, kami juga bekerjasama dengan Lorentz sebagai produsen pompa air tenaga surya kelas dunia.

Anda cari penjual botol kaca yang memberikan harga dan jaminan pengiriman on time? Silahkan langsung kunjungi website kami www.muliaindah.com untuk mendapatkan berbagai macam jenis botol kaca yang sesuai kebutuhan Anda. Ada juga botol kaca ASI lho. Yuk, segera klik muliaindah.com untuk mendapatkan promo harga termurah

jasa pembuatan website dan pembuatan tukang taman surabaya berkat kerjasama dengan akkarya.com. Selain itu juga kami berpartner dengan jasa konveksi baju surabaya untuk mengerjakan keperluan seragam kerja kami selama ini. Tak lupa juga rekanan kami kurator kepailitan

This article is clear and easy to understand. I'm learning more about this. Hope you bring more things related to it. Thanks a lot
Call Girl in Delhi

I am glad to see this brilliant post. all the details are awesome and good in this post.
Evil Spirit Protection Spells
Amal For Married Soon

This post is truly inspiring. I like your post and everything you share with us is current and very informative
free indian astrology services in india

Very good brief and this post helped me a lot. Say thank you I searching for your facts. Continuous it..
Black Magic Spell for Love
Amliyat Wazaif for Marriage

Always a lot of experience when I surf the internet and this is one of them! I visited the best blog
Get Vashikaran Love Solution Baba Ji

Pages

Net Impact staff

Join Now

Popular Impact Articles

Subscribe to the blog

By email

By RSS