Digital Marketing Professional | Net Impact

Digital Marketing Professional

YOUR POSITION WITH TNC

The Digital Marketing Professional II is a skilled project manager with sharp digital fundraising instincts who champions, and sees to fruition, valuable projects that position the Conservancy for future revenue growth.

ESSENTIAL FUNCTIONS

The Digital Marketing Professional II manages and implements marketing initiatives proactively. S/he coordinates with the field on digital marketing efforts, launches digital advertising efforts to current donor audiences, initiates and manages profitable digital fundraising ventures, and provides core project management support for digital fundraising initiatives in support of acquisition and retention goals.

RESPONSIBILITIES AND SCOPE

•Project manages key digital fundraising initiatives.
•Develops business case for, and champions, digital fundraising tool/campaign pilots.
•Coordinates with business units throughout the Conservancy on digital marketing efforts, including local advertising, advocacy, social media, microsite, and email campaigns. Champions thoughtful strategy, regimented testing, and clear KPIs that connect to the Conservancy’s marketing goals.
•Provides strategic partnership on both independent campaigns and field-led campaigns where business unit goals align with the aim of identifying scalable geo-targeted tactics.
•Builds framework for, and launches, digital retention advertising program.
•Produces campaign assets, including emails and web forms.
•Works within set budgets to complete projects.
•Acts independently on, and directs, specific tasks and projects.

MINIMUM QUALIFICATIONS

•Bachelor’s degree in related field and 5 years’ digital marketing experience or equivalent combination of education and experience.
•Experience cultivating and managing client/customer relationships.
•Experience writing, editing and proofreading.
•Experience organizing and coordinating multiple projects.

DESIRED QUALIFICATIONS
•Experience working with eCRMs, Content Management Systems, Web Analytics Platforms, and digital advertising platforms.
•Knowledge and application of current and evolving trends in digital marketing.
•Ability to work in a team-based environment with internal and external partners. Able to build confidence from disparate stakeholders and develop strategies that meet a variety of marketing needs.
•Multi-cultural or cross-cultural experience preferred.
•Demonstrated ability to conceive and write creatively for various audiences from technical information.
•Strong organization skills and attention to detail.
•Relevant technology skills required to prepare presentations and analyze data to construct reports.
•Practical knowledge of marketing and branding principles.

HOW TO APPLY

To apply to position number 46082, submit resume (required) and cover letter separately using the upload buttons. All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on March 9, 2018.

Click “submit” to apply for the position or “save for later” to create a draft application for future submission. Once submitted, applications cannot be revised or edited. Failure to complete required fields may result in your application being disqualified from consideration.

If you experience technical issues, please refer to our applicant user guide or contact applyhelp@tnc.org.

The Nature Conservancy is an Equal Opportunity Employer

Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of men and women of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy’s background screening process.