Director of Marketing and Communications | Net Impact

Director of Marketing and Communications

Uncommon Schools Inc.

As Director of Marketing and Communications, you lead the marketing and communication strategy that brings our mission to life. Your team is focused on telling the stories of our outstanding students, teachers and staff, engaging the hearts and minds of our stakeholders, and celebrating our students’ successes. Working from our central office in NYC (the “Home Office”) and managing a team of fellow marketing professionals, you ensure that your team provides an exceptional level of service and expertise to our Home Office and regional teams.

Effective marketing, communications, and brand stewardship is critical to Uncommon’s success in serving our 20,000 students across 53 schools in 6 cities. Whether helping parents learn about our neighborhood schools, ensuring the best teachers join our team, or supporting our strong national brand reputation, your team plays a pivotal role in accomplishing our mission. The Director of Marketing & Communications reports to a member of Uncommon’s Executive Team.

Core responsibilities:

Lead communications and marketing strategy for Uncommon and strategic planning for the marketing team (e.g., brand strategy, goals , messaging, budget and spending priorities)
Set creative direction and supervise design and production of content including photography, printed collateral and video
Manage marketing team (currently: Senior Graphic Designer and two Associate Directors)
Oversee strategic management of our core communications platforms including website, social, and newsletters
Collaborate and steward the marketing strategy for staff recruitment and regional student recruitment
Oversee paid digital marketing strategies, plans and execution
Ensure schools and teams have the resources to seamlessly represent our brand
Serve as a member of Uncommon’s Team Lead cohort, including serving as an organizational role model in cultivating a culture of high expectations and excellent service


Core Skills:

You thrive in a mission-driven environment and work with urgency to achieve results for our students and families
You have exceptional proven strategic, analytical and critical thinking skills
You are expert at setting marketing and messaging strategy and brand stewardship
You have executed paid marketing campaigns with results to prove effectiveness
You are a great manager and developer of people
You are able to and enjoy operating at multiple levels: from developing high-level strategy to overseeing operational details
You have exceptional project management skills and the ability to teach these skills to others
You have a track record of making decisions based on robust data analysis
You build relationships and can expertly navigate a complex organization
You are able to deliver precise creative direction to result in stellar content creation
You are an expert at managing vendors to achieve great outcomes


5+ years experience in marketing or other strategic management roles
Proven track record of managing and executing data-driven marketing strategy and programs
Bachelor’s degree required; MBA or advanced degree preferred
Experience with mission-driven marketing preferred
Exposure to high-performing education reform and/or general academic settings preferred