Outreach & Recruitment Coordinator

SEO Scholars San Francisco


We Propel Human Potential. SEO is an educational non-profit focused on improving outcomes for students that come from underserved and historically underrepresented backgrounds. For over 50 years, SEO has been an innovator in education, mentorship, and creating educational programs and opportunities that maximize the full potential of our students. We are on a mission to create an ecosystem of excellence for the students we serve!

About San Francisco

SEO Scholars is an 8-year tuition free program that gets low income students to and through 4-year college. We provide low income public high school students with a rigorous out-of-school supplemental academic curriculum, college guidance and the leadership development necessary to gain admission to, and succeed at, competitive colleges and universities. All San Francisco Scholars are from families considered “very or extremely low income” by the U.S. Department of Housing and Urban Development (2018) with an average household income lower than $40,000. A majority of SEO Scholars identify as people of color as follows: 45% Latinx, 36% Asian and Pacific Islander, 16% African American and 3% white/other (primarily Middle Eastern); and 95% will be first-generation college graduates.

SEO Scholars San Francisco’s first cohort began graduating this past spring. Of 20 Scholars who entered college in fall 2015, 11 graduated in four years and we anticipate that 18 will graduate within 6 years (90%). This compares favorably to the national graduation average for all college students (60%), very favorably to the graduation rate for low-income students (20%) and even more so to the rate for low-income, first-generation college students (11%). (Learn more here: SEO Scholars)

About the Outreach & Recruitment Coordinator

The Outreach & Recruitment Coordinator builds awareness of SEO Scholars among low income, underserved public school students as they transition from middle to high school, and motivates them to apply to the program. This individual plays a critical role in increasing SEO Scholars’ effectiveness in recruiting students, with a particular focus on those who identify as Latinx, a population historically underserved by the public school system in San Francisco. In 2018, only 22% of Latinx 11th graders met the state English language arts standards, compared to 89% of their economically advantaged white classmates. Yet 78% of Latinx students who graduated between 2008 and 2016 enrolled in two- or four-year colleges. Given the failure of the public school system to prepare these students, it is disheartening but not surprising that about 50% of Latinx students at four-year colleges did not earn degrees in six years.

The Outreach & Recruitment Coordinator will improve our outreach to Latinx community organizations by pursuing effective marketing strategies, hosting compelling events, and building excellent relationships with Latinx students and families. We are seeking Spanish-speaking, highly motivated, professional, self-directed, and enthusiastic candidates. The ideal candidate will have experience implementing outreach and education programs - in both English and Spanish - and possess a strong desire to close the educational opportunity gap. The Outreach & Recruitment Coordinator reports to and collaborates closely with the Manager of Recruitment in all areas of responsibility.


- Support the recruitment of a college-bound class of incoming Scholars by serving as lead recruiter and program contact for high schools and community organizations throughout the city, with a particular focus on those serving large populations of Latinx students
- Facilitate engaging and informative sessions in both English and Spanish to 8th and 9th graders in local public schools and community organizations throughout San Francisco
- Prepare English and Spanish recruitment and admissions materials, including mailings to school partners, promotional materials for students, forms and documents for interview days, and paperwork for orientation
- Oversee a marketing campaign to increase recruitment success in the Latinx community by managing strategy and execution in partnership with outside experts such as a digital marketing consultancy
- Maintain excellent relationships with school personnel, community partners, and program participants, as well as families via meetings, workshops, and social media
- Foster new partnerships with stakeholders at San Francisco public high schools and community organizations, with a particular focus on those serving large populations of Latinx students
- Organize and execute post-recruitment season debrief meetings with partners in schools and community organizations
- Maintain all outreach and recruitment-related data and produce reports to monitor and assess progress
- Ensure all applications for the program are prioritized and reviewed; train and support other staff to complete application reviews as needed
- Design and manage scheduling process as well as create logistical systems for event management for interview Saturdays during November and December as well as the Scholar Orientation in February
- Plan and execute a spring engagement event targeting middle school students and their families


- Bachelor’s degree or higher, preferably in a relevant field
- Fluent Spanish/English is required (native Spanish speaker preferred)
- Energetic presence, strong public speaking skills, and comfort engaging with middle and high school students
- Strong relationship builder able to successfully connect with students, families, and community members
- Ability to work a flexible schedule; specifically, Tuesday through Saturday for several weeks between October to February plus occasional events on weekends and evenings
- Results-oriented with an unquestionable commitment to high-quality work
- Proficiency with Excel, Google applications, Instagram, Twitter & Snapchat


- Shared background of the students we serve
- Experience teaching or working with middle or high school students
- Familiarity and/or experience with the landscape of public education and youth communities in San Francisco, especially those serving Latinx populations
- Demonstrated passion for closing the achievement gap on the high school and college level for first-generation and low-income students
- Demonstrated ability to manage multiple priorities and solve problems in the face of resource limitations
- Strong communicator and writer

Job URL: 

Opportunity type



Entry Level

Job function

  • Communications / Marketing
  • Project/ Program Management

Areas of impact

  • Equality