Senior Manager, External Communications | Net Impact

Senior Manager, External Communications

Tides Foundation

Organization Description

Tides is a philanthropic partner and non-profit accelerator dedicated to building a world of shared prosperity and social justice. Tides works at the nexus of funders, changemakers, and policy, with extensive impact solutions including philanthropic giving and grant making, impact investing, fiscal sponsorship for social ventures, collaborative workspaces, and policy initiatives. Our extensive tools and know-how give our partners the freedom to hit the ground running and drive change faster than they can on their own. For more information, please visit

Position Summary

Functioning within an agency service structure, be a thought partner to 4 internal revenue generating clients and service teams. Provide marketing and communication leadership through strategic advising, tactical planning and implementation of all marcomms activities. Provide a high-level of marcomms expertise realized through the exemplary project management of integrated programs and campaigns. Map, expand and grow audience segments through the use of fresh and compelling content delivered via digital and traditional communication channels [including website, social media, blogs, email, public relations, collateral, opinion/thought leadership pieces, advertising, video, webinars, and events].
Work to increase awareness of the Tides brand and amplify our Vision, Mission and Approach to enhance engagement and deepen relationships with key audiences. As a steward and ambassador of the Tides’ brand, ensure alignment and integration of branding [voice, look and feel] across all communication channels. Lead digital strategy, planning, and implementation, issue-area focused narratives, and non-PR crisis communications. Partner with Director on video production, department budget management, and other activities in support of a dynamic and growing organization. Manage Marketing & Evaluations Specialist and provide department leadership with Director.
Essential Functions


Work on the External Marketing and Communications team with the Manager External Marketing and Communications and the Marketing & Evaluations Specialist; manage the latter with focus on performance and professional development
Support internal clients through an agency model that aligns writers and designers with the work building consistency, trust and confidence in service delivery
Provide strategic consulting, planning and implementation of high-impact marcomms plans and other activities for 4 internal client teams
Provide communications expertise to Client Services’ Advisors for their clients, funds, and grantees to support service goals and clients’ needs
Provide marcomms input and perspective to the Legal team
Provide direction to Tides Advocacy on marketing communications activities; assist in the creation of their marcomms annual budget to ensure the availability of adequate resources for planned activities
Explore new ways to support internal clients
Build partnerships across Tides by exhibiting strong marcomms instincts and a willingness to collaborate for stronger impact and outcomes
Frame complex communications problems yielding areas of opportunity and recommend practical solutions toward desired outcomes
Seamlessly integrate digital and traditional communication channels into planning including website, social media [including influencers], blogs, email, public relations, collateral, opinion/thought leadership pieces, advertising, video, webinars, and events
Support the editorial calendar process by providing storytelling opportunities amplifying partner work from internal clients
Review all content for consistency and tie into strategic themes
Work with internal authors, external experts, and writers
Partner with PR/Media Team Member to support non-PR related crisis communications
With Director, identify opportunities for use of video in brand and partner storytelling; identify appropriate channels to achieve maximum reach and impact
Project manage activities reflecting strong time management skills that generate timely delivery of work product
Digital Marketing

Champion the development and management of the Tides brand digital strategy and plan including audience mapping, segmentation, and measurement of impact on goals
Serve as the gatekeeper to digital channels ensuring the most effective and efficient use of them in reaching segment/audience goals
Identify ways to reach current clients, prospects, and relevant networks and drive them to our website and social media platforms for deeper engagement
Manage a robust and on message enewsletter plan across all segments/audiences with specific ownership of 2 Client Service teams; collaborate with External Communications Manager on additional 2 Client Services Teams
Design and implement Google Adwords, social media ads and content to drive brand awareness and generate marketing leads
Develop and implement email and automated marketing campaigns across targeted audience cohorts to reach engagement and retention goals
Use and direct the refined Measurement and Evaluation Framework for goal setting, measuring outcomes, and reporting results of marketing efforts; ensure framework is effective in measuring the segment/audience journey
Ensure personas remain relevant
With Marketing and Evaluations Specialist and Sr. Creative Manager, identify, onboard, and maximize the use of all digital partner firms and subcontractors; negotiate contracts and provide review of performance

Collaborate with Tides’ departments as required: Internal Marketing and Communication, Innovation and Learning, IT, Legal, and Finance

Assist the Director in the development of the MarComms Department strategic plan [goals, strategies, and tactics] and annual budget; provide support in the achievement of goals and in the management of the budget to ensure efficient and effective use of resources
Participate in the development of department strategic plans
Alongside the Director, create structures and processes for the MarComms Team to operate more effectively and efficiently

Serve on Task Forces and Work Teams as invited

Knowledge, Skills and Abilities

A strong understanding and desire to champion Tides Vision, Mission, Approach and Values
Commitment to Tides Strategic Path and MarComms Department goals and activities and to their successful implementation
Strong strategic instincts; department goal setting
Proven B2C and/or B2B marketing communications skills to manage the development of plans designed to enhance awareness, build key audience engagement, and increase revenue
Able to think beyond Tides into the greater social impact ecosystem for inspiration, trends, and challenges
High self-awareness and EQ that enables ability to appreciate and work effectively with people from different cultures, backgrounds and perspectives while supporting and elevating Tides’ diversity, equity and inclusion practices across the organization
Sophisticated relationship management skills that indicate confidence, builds trust. and influences decision-making
Significant experience developing, leading, and managing complex multi-department, high-profile, and high-impact projects and initiatives
Proven digital marketing instincts and performance
Familiar with use of personas and creating compelling persona experiences
Keen understanding of database management best practices and use in managing client segments
Effective storyteller with ability to focus and direct long- and short-form narratives
Excellent partnering, teaming and collaborative behavior
Superb listening, writing, editing, and presentation skills; confident and transparent in day-to-day communication
Ability to make and affect decision making among peers
Grounded in solid leadership principles suitable for Tides’ culture
Strong influence management instincts
Keen skills in project management that focuses on thoroughness, efficiency, and high-quality outcomes
Demonstrated ability to be nimble in a fluid and fast-paced environment; able to quickly reprioritize work
Interest in using and incorporating new and emerging technologies
Experience evaluating and managing subcontractors and vendors
Quantitative skills; experience in developing and managing budgets
Fast learner
Strong work ethic
Desire to learn and grow as a marketing communications professional
Sense of humor
Education and Experience

Master’s Degree in marketing or communications
10-12 years of broad-based marketing and communications experience
Nonprofit sector and B2C experience a plus
Financial sector experience a plus
Staff management experience
Experience in digital marketing
Experience in video production
Familiarity with database marketing/CRMs a plus
Fluent in MS Office suite of products
Fluent in Adobe Creative Cloud
Experience with Wordpress or other website CMS
Familiar with CRM/Database Management practices
Experience with marketing automation platforms like HubSpot a plus
Video editing expertise a plus
Application Instructions:

Please submit a resume and a thoughtful cover letter online. Your cover letter should express your interest in working for Tides and your qualifications for the role. You may also share your detailed LinkedIn profile with us. Tides is an Equal Opportunity employer. We value diversity and inclusion and we look forward to reviewing applications from all who are qualified to apply.

Equal Employment Opportunity:

Tides is an equal opportunity employer. We strongly encourage applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Applicants with Disabilities:

Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.