Curt Ferguson, the President of Coca-Cola of North Africa and Middle East region, will be the guest speaker at Business Responsibility in Emerging Markets sponsored by the Institute for International Business, Global Business Society, and Net Impact. Curt Ferguson will discuss how Coca-Cola is creating value in emerging markets while conserving resources and boosting local economies. Curt is responsible for all aspects of Coca-Cola?s business in 33 countries which annually sells over 1.5 billion cases of Coca-Cola products to more than 768 million consumers from Morocco to Egypt in North Africa and Ghana in West Africa through the entire Middle East as well as in Central Asia in Pakistan and Afghanistan. Kelley Graduate and Undergraduate students with an interest in Coca-Cola, sustainability, and/or emerging markets are welcome to attend. Food and Coca-Cola products will be provided.