Hosted by The Sports Business, Net Impact and Redwoods Clubs. Robert Strand, Executive Director of the Center for Responsible Business will moderate a discussion of Patagonia founder Yvonne Chouinard's book about founding the company, "Let My People Go Surfing." Even if you don't have time to read the book, come listen to the discussion and share your thoughts on corporate social reponsibility, mission driven retail, and entrepreneurship!

BYO lunch

Description of "Let My People Go Surfing":
In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.