There are many ways to recruit and engage Members. Below are some suggestions and resources.
Host an Information Session
Information sessions are designed to inspire as many people as possible to join your Chapter. They can also help you understand what potential members want to get out of their membership.
Below are some suggested techniques for promoting interest in your Chapter:
- Consider using multiple outreach methods to effectively advertise your Chapter and attract people to your first information session
- Have at least one or two planning meetings in advance with the leadership team to outline the content you want to cover
- Try to follow up with all event attendees by collecting contact information and other relevant information like their interest areas
- Consider reaching out to organizations that you might not normally partner with such as affinity groups, the office of diversity, etc.
- Students: try to learn about the campus schedule for student club fairs and new student orientation(s) so that your Chapter can reserve a booth or speaking slot at those events!
Keep Your Members Engaged
Below are a few helpful techniques:
- Utilize degrees of involvement: build an engagement ladder with varying levels of involvement, allowing Members to move upward until they reach Chapter leadership
- Go beyond events: provide opportunities for long-term, meaningful involvement through ongoing Net Impact Central Programs
- Stay relevant: survey your Members to get a sense of their interests and unmet needs. Check-in with Members to get feedback and help maintain the passion and relationships critical to achieving your Chapter’s goals
- Support your Chapters in starting sub-committees about a particular social or environmental issue or passion area that they want the Chapter to pursue
- Celebrate success: recognize your Members publicly in meetings and highlight their projects in newsletters, on your website, or through social media. Fostering a culture of appreciation can help motivate committed Members
- Develop an alumni network: keep a directory where you track alumni career paths, send alumni newsletters, and invite them to support your Chapter through donations, speaking events, job shadowing, and networking opportunities
- Professional Chapter Member communications: professional Chapters should set up their own process for Chapter membership communication opt-ins. It’s helpful to send a welcome email once Members have signed up with your Chapter including information on membership communications
- Keep track of your membership: each Chapter’s leadership team is responsible for managing and updating their individual Chapter membership list