Mission in a Bottle: An Honest Discussion of the Risk - and Reward - of a Values-Driven Brand
About the Webinar
Is big impact possible without big risks? As co-founder and TeaEO of Honest Tea, Seth Goldman has encountered tough decisions and taken many risks to grow the company’s impact as a “challenger brand” with a focus on innovation, transparency, and health. In this candid call, Seth will share how he started the company in his kitchen 15 years ago, grew it to the nation’s top-selling organic bottled tea company, and saw it acquired by The Coca-Cola Company in 2011. He’ll highlight the major decisions and big risks involved in his journey building the company, and share his thought processes and lessons learned at each step along the way.
Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded in 1998 with Professor Barry Nalebuff of the Yale School of Management, which was acquired by The Coca-Cola Company in March 2011. Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea, and is carried in more than 100,000 outlets. Over the past fifteen years the company has thrived as consumers have shifted toward healthier and more sustainable diets.Mission in a Bottle, the Story of Honest Tea, written by Seth and Barry, will be published by Crown Business Books in September, 2013.