Purpose Changes Everything: Find Meaning in Your Career

March 10, 2016 - 1:00pm PST

Meaning at work: it's something we all aspire to have, yet according to a new study by Imperative and NYU, only 28% of the US workforce reports they've found purpose in their careers. What does working purposefully look like for each of us, and how can we infuse it into our 9-to-5?
Aaron Hurst, CEO at Imperative, will join us to debunk myths about what purpose at work actually means, and explore how it relates to making an impact. He'll offer stories from companies who have embraced purpose and meaning across all fields and occupations to paint a vivid picture of what purpose at work can be. He'll also share Imperative's diagnostic test that defines what psychological drivers maximize one's sense of purpose.
Whether you're a seasoned professional or student entering the workforce, join this webinar to reflect on your own career journey and leverage this knowledge to design your work to be rich in purpose. You'll be inspired to immediately begin crafting your job into your calling and maximize meaning for yourself and those around you.

About the speakers

Aaron Hurst

Aaron Hurst


Aaron Hurst is a globally recognized social entrepreneur who works to create communities that are empowered to realize their potential. He is the CEO of Imperative, a B Corp advocating for Purpose-Oriented Workers and supporting the organizations that embrace them.

Widely known for his thought leadership, he is the author of The Purpose Economy (2014) and a regular advisor and thought partner for many global brands. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Fast Company and was named a LinkedIn Influencer.

Aaron is the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market. He was the creative force behind the conception of the White House's Billion + Change campaign. 

Aaron is a member of the Nonprofit Times’ Power & Influence Top 50, and has been recognized as a top social entrepreneur by Fast Company, Ashoka, Draper Richards Kaplan Foundation, Manhattan Institute and the CommonWealth Club. In 2009, he received the highest honor bestowed on an alumnus of the University of Michigan. 

An entrepreneur since 16, Aaron began his career as a social innovator at the University of Michigan, where he designed and led an educational program for local correctional facilities, subsequently becoming the first student to receive the Michigan Campus Compact Award.

Born in Aspen, Aaron has lived in Bisbee, Boulder, Brooklyn, Halifax, Ann Arbor, Prague, Chicago, and San Francisco. He currently resides in Seattle with his wife Kara Hurst (Worldwide Director of Sustainability for Amazon.com), their two children and dog.

Hire Aaron to speak at your next event at www.aaronhurst.us.

Purpose Type: Empowerer