5 Key Lessons to Make Green Go Viral

By: Liz Maw | October 3, 2013

Two and a half years ago, Susan Carriegos heard about a solar installation going up on a new TD Bank store in Fort Lauderdale, Florida. It was the talk of the local community. Intrigued, Susan decided to visit during construction, and learned about the project's aims to become a net zero energy store that produces as much energy as it consumes. Looking back, Susan says, that experience became the deciding factor in her decision to apply to the bank as a Store Manager.

At Net Impact, we hear stories like Susan's and we cheer - it just goes to show that employees today are more committed than ever to making an impact through their careers, which is why it's so important for employers to take the steps necessary to embed sustainability into their own workforce culture and practices. It's also important we learn lessons from others - and our newest report released in partnership with GreenBiz Group does just that. TD Bank: Where Going Green is Going Viral shares the five critical lessons learned from the bank's experience launching a new environmental employee engagement program:

Lesson 1: Think big, but introduce short-term wins to build momentum.
Lesson 2: Recruit well-respected senior leaders who will trumpet your cause and rally their people to it.
Lesson 3: Know your audiences, and approach them in ways that resonate.
Lesson 4: Define metrics that matter to performance.
Lesson 5: Embed environment into the goals, processes, and culture.

So how did TD Bank get to the point where we can share its key insights? For one, it started with finding the right champions who wanted to take an ambitious step toward progress. The head of TD Environment, Diana Glassman, in collaboration with TD's U.S. Green Council (a group of senior leaders across the bank), launched the bank's Environmental Employee Engagement program in 2012 to build upon the company's green real estate achievements.

The program works to bring environmental awareness into the lives of employees spread across nearly 1,300 stores from Maine to Florida for the benefit of the bank, workers, and the communities in which they live and work. We believe that by participating in environmental programs through their work, employees will infuse learning about water conservation, energy efficiency, and community activities into their personal lives as well, says Glassman.

TD Bank also drew from other models for inspiration, including Net Impact's very own Impact at Work Toolkit before settling on its own model: the 4Hs of Environmental EngagementSM. This methodology combines employee awareness (Head), emotional connection (Heart), involvement (Hands), and pride in sharing accomplishments with peers and customers (Horn). TD Bank has also piloted competition-based metrics, including an interactive dashboard that displays each store's standing in support of the company's Green Pledge. As of September 2013, nearly 50% of 12,500 employees have taken the Green Pledge to reduce the company's footprint - and TD Bank has seen a reduction in office paper usage by 11% and improved employee pride and commitment where the program has been launched.

Looking back, TD Bank's environmental accomplishments in such a short time are truly impressive. But most importantly, they are replicable. That is why we hope this case study will prove valuable in the hands of emerging impact leaders and companies - in both our network and beyond.

Download the guide


Namii Wyvern


Namii Wyvern


arkarna bjork

jasa pembuatan website dan pembuatan tukang taman surabaya berkat kerjasama dengan akkarya.com. Selain itu juga kami berpartner dengan jasa konveksi baju surabaya untuk mengerjakan keperluan seragam kerja kami selama ini. Tak lupa juga rekanan kami kurator kepailitan

arkarna bjork

Paket wisata di Lombok hemat bersama keluarga 2018. Pastikan anda mendapatkan penawaran paket tour Lombok dengan harga paling terjangkau untuk Anda sekeluarga. Breeze Lombok memberikan harga paket liburan ke Lombok dan paket wisata labuan bajo paling murah untuk menghabiskan waktu santai Anda bersama kami

Jasa transportasi Lombok menghadirkan penawaran spesial awal tahun 2018 berupa rental mobil di lombok / rental mobil lombok atau sewa mobil di lombok dan sewa mobil murah lombok yang juga memiliki rental bus pariwisata lombok untuk melayani wisatawan yang ingin berlibur ke pulau lombok. Harga khusus untuk 10 customer pertama yang booking kendaran diatas 3 hari. Silahkan buktikan dengan mengunjungi website kami

Solar cell Indonesia dengan main resources dari pju tenaga surya selalu berinovasi menciptakan tekhnologi yang ramah lingkungan. Kami hadir memberikan penawaran menarik berupa pju tenaga surya yang banyak digunakan untuk jalan raya dan juga taman. Untuk lebih hemat bisa dikombinasikan dengan menggunakan lampu sehen indonesia buatan PLN. Selain lampu penerangan jalan, kami juga bekerjasama dengan Lorentz sebagai produsen pompa tenaga surya kelas dunia.

Anda cari penjual botol kaca yang memberikan harga dan jaminan pengiriman on time? Silahkan langsung kunjungi website kami www.muliaindah.com untuk mendapatkan berbagai macam jenis botol kaca yang sesuai kebutuhan Anda. Ada juga botol kaca ASI lho. Yuk, segera klik muliaindah.com untuk mendapatkan promo harga termurah

himantha akash

Including Qualifications and Education: Once you've distinguished a conceivable vocation take a gander at the ordinary capabilities and ranges of abilities required. Do you have a conceivable hole in any territory?

In the event that the vocation requires particular preparing or instruction would you be able to cover it with self-examine, web learning, or courses and workshops? Maybe a night course in a neighborhood junior school would be adequate. Or then again a guide could put you on a way toward finishing the required capability.

Once in a while the prerequisite is profession related understanding. This can be unraveled by doing work for a non-benefit, or aiding on an advisory group in a profession related affiliation, or low maintenance, temp or filling in as a temporary worker.

Systems administration your approach to Success: Find others working in your arranged vocation. You can find them through companions, relatives, collaborators, or region or national profession related affiliations, or LinkedIn and other long range informal communication destinations.

Seylan bank vacancies promotional pvt team ( Bankrusa ) You can take in an extraordinary arrangement about your proposed profession by addressing those presently working in the vocation. There are numerous great articles about making most extreme utilization of this asset. Concentrate the data accessible to transform organizing into an important wellspring of vocation data.

Monetary Planning is a Must: You should coordinate money related arranging into your midlife vocation change design. Your forthcoming new profession may not pay you what you earned in your old vocation. How you cover the deficiency is critical. It can be a blend of reserve funds or lessening in costs.

Be reasonable in you anticipating advancements and boosts in salary in your new profession. With legitimate monetary arranging you can lessen your cash worries in the activity change. In your vocation arranging you may discover you have to roll out a few occupations improvement to meet all requirements for your proposed profession. This additionally should be considered into your vocation and monetary arranging.

Plan for Success in your New Career: You've now landed a position on the main rung of your new vocation stepping stool. It is by no means an opportunity to drift or put you vocation design in the storage room.

Proceed with your course of study and perusing in the new profession field and business and authority all in all. On the off chance that your new boss offers assistance in included training exploit his offer.
Related posts: Cargills bank & food city vacancies (2018) in Sri Lanka

Work deliberately with you new manager on what is normal in the activity; under guarantee and over convey. Keep your eyes open for chances to exceed expectations. Develop your system of similarly invested people. Help other people discover their fantasy professions, you'll feel incredible and be building a profitable system

Continue working and building your profession design. In the event that you do your midlife vocation change will be only fruitful.

himantha akash


himantha akash

Banking job is a dream of almost every citizen. Most of banks pay high salaries and benefits. One of the most popular Asian bank is Seylan Bank, which have good reputation among the Asians (Sri Lankans). Seylan Bank have opened job vacancies for 2018, in all the news paper and internet medias recently. You too, can apply for the related vacancies as soon as possible. If you wish to read more about Seylan Bank, use the link here.

jack men

This is a splendid website! I'm exceptionally content with the remarks!.. roupas em atacado

Pihu Jain

Simple and Better Post..Thanks
Best love guru in India
Get your come back to my lost lover

gunjan jain

Congrats! Very Gorgeous Memories!
Astrology consultancy services in India
Best Astro Solution


Liz Maw

Popular Impact Articles

Subscribe to the blog

By email